Is it really a pivot, if you’re using the same skills to reach a different goal?

There’s been a lot of talk lately about pivoting and adapting and a recent project we delivered got me thinking about what this actually means.

We were recently approached by a local authority in the South West to provide a project management and delivery service for the creation of rapid, lateral flow testing centres. Now you’d look at this on face value and say; wow, Ben that’s quite a step change…

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