Pivoting into clinical provision

There’s been a lot of talk lately about pivoting and adapting and a recent project we delivered got me thinking about what this actually means.

We were recently approached by a local authority in the South West to provide a project management and delivery service for the creation of rapid, lateral flow testing centres. Now you’d look at this on face value and say; wow, Ben that’s quite a step change.

But I don’t see it like that.

The services we delivered, the skills and tools used, as well as the people we called upon to manage this project haven’t changed. To get these centres off the ground was a matter of management and delivery that’s no different to any live event that we’ve worked on over the years. 

Ok, maybe there are some differences, we didn't have any fireworks, shanty bands or uni-cycling fire jugglers for a start. Things like that don’t really fit within the NHS clinical framework.

As event professionals, we provide our clients with a comprehensive service across event delivery, strategy and collaboration. Event production, project management, ops and safety, accessibility, venue sourcing, revenue generation and budget management… the list goes on.
Now what I’ve found over the last couple of months is that, while what is being delivered has changed, the way in which we deliver it really has not. The challenges and processes of creating a testing centre or getting a Nightingale hospital up and running, is no different to a large scale public event.

By this logic I wouldn't say that we have necessarily pivoted our organisation at all. The services we provide are no different now than they were a few years ago.